What about GAFA?

GAFA Big Tech Amazon

For many years now, there have been growing concerns regarding the behaviour of huge multi-national tech giants. “GAFA” stands for Google, Apple, Facebook, and Amazon. It signifies huge success in entrepreneurial terms, and it represents dangers that come with monopolies and, thus, too much power. Since these tech giants are literally “out of control”: i.e., there is noone to control them. What this does to competition is well known: if any shows up, it is often either destroyed or gobbled up quickly.

What Amazon in particular means to the (American) book market, is discussed in a recent post on publishingperspectives, an online news magazine that covers the book industry.


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